1. Personal Information We Collect

When you visit our website (“Site”), we may collect certain information automatically and information you voluntarily provide.

Device Information

We automatically collect certain information about your device and interaction with the Site, including:

• Web browser type and version
• IP address
• Time zone
• Pages viewed and interactions with the Site
• Referring websites or search terms
• Cookie and consent preference information

Technologies Used

We may use the following technologies:

• Cookies – data files stored on your device to improve website functionality and remember preferences.
• Log Files – records of Site activity, including IP address, browser type, internet service provider, referring and exit pages, and timestamps.
• Web Beacons, Tags, and Pixels – technologies used to understand website usage and measure the effectiveness of advertising and marketing efforts, subject to your consent preferences where required by law.

Information You Provide

If you make a purchase, reservation, membership application, event registration, or submit an inquiry through the Site, we may collect:

• Name
• Billing and shipping address
• Payment information (processed securely through our payment providers)
• Email address
• Telephone number
• Any other information you choose to provide

2. How We Use Your Personal Information

We use personal information to:

• Process transactions, reservations, memberships, and event registrations
• Communicate regarding purchases, reservations, inquiries, or customer service matters
• Detect, prevent, and investigate fraud or security issues
• Improve and optimize our website, products, services, and customer experience
• Analyze website performance and visitor engagement
• Send marketing communications when you have provided any required consent or where otherwise permitted by law

3. Sharing Your Personal Information

We may share personal information with trusted service providers that assist us in operating our business, including:

• Commerce7 (e-commerce and wine club services)
• Website hosting and technology providers
• Analytics providers such as Google Analytics
• Payment processing providers
• Reservation, event, and customer relationship management platforms

We may also disclose information when required by law, legal process, or to protect our rights, property, customers, or business operations.

We do not sell personal information for monetary consideration.

California residents may exercise applicable privacy rights as described below.

4. Cookies, Analytics, and Advertising

We use cookies and similar technologies to operate the Site and, with your consent where required, to analyze website traffic and support advertising and marketing activities.

Our Site provides consent choices through our cookie and privacy preference tools. You may update your preferences at any time through the consent management interface available on the Site.

We use Google Analytics to better understand how visitors use our website.

For information about Google’s privacy practices, visit:
https://www.google.com/policies/privacy/

You may opt out of Google Analytics by visiting:
https://tools.google.com/dlpage/gaoptout

For more information about interest-based advertising, visit:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of many targeted advertising programs at:
http://optout.aboutads.info

5. California Privacy Rights

California residents may have rights regarding their personal information, including the right to:

• Know what personal information is collected, used, disclosed, or shared
• Request deletion of personal information, subject to applicable exceptions
• Request correction of inaccurate personal information
• Opt out of certain sharing or use of personal information for targeted advertising purposes
• Limit the use of certain sensitive personal information where applicable
• Be free from discrimination for exercising privacy rights

To exercise your privacy rights, please contact us using the information below.

6. Do Not Track Signals

Because there is currently no universally accepted standard for responding to browser-based Do Not Track signals, our Site may not respond to such signals. California residents may manage applicable tracking preferences through our consent management tools.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Minors

The Site is intended for individuals who are at least 21 years of age.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs. Updates will be posted on this page with a revised effective date.

10. Contact Us

If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:

Monserate Winery
2757 Gird Road
Fallbrook, California 92028

Email: info@monseratewinery.com